Expert session "Export potential of the alcohol industry"
Moscow, April 23, 2019 — As part of a series of expert discussions on the smart regulation of the consumer market in Russia, the Consumer Market Development Center of the Moscow School of Management SKOLKOVO (Center) held the second session “The Export Potential of the Alcohol Industry”. The session was a continuation of the expert discussion on the topic of a healthy lifestyle and rational consumption held on April 9, 2019, where questions were raised about the need to develop and apply smart, systematic measures of legislative regulation of consumer behavior of Russians.
One of the main objectives of the session was to achieve a common sectoral vision of the key areas of development of the alcohol industry and its export potential for further presentation to the relevant federal bodies.
The participants discussed a wide range of tasks: changing the structure of alcohol consumption, developing a culture of healthy consumption and its promotion, optimizing regulatory risks and developing the export potential of the alcohol industry.
The result of a series of expert discussions and a case study will be a strategic session with the participation of representatives of relevant ministries and departments. During the session, possible scenarios for the development of the export potential of the alcohol industry in Russia will be considered.
The head of the Center, Ilya Lomakin-Rumyantsev, announced one of the main conclusions of the expert session: “Smart regulation is not an alternative to strict regulation and is synonymous with soft regulation. Smart regulation is a set of the most advanced principles and tools that should be used taking into account cause-effect relationships, risk analysis and possible consequences. This set can include both “hard” and “soft” approaches, but, ultimately, they should make the regulation transparent and effective for all market participants, while ensuring the achievement of goals.”
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