Expert session "Social fashion for healthy lifestyles"
Moscow, April 9, 2019 — As part of a series of expert discussions on intelligent regulation of the consumer market in Russia, the Consumer Market Development Center of the Moscow School of Management SKOLKOVO (Center) held the first expert session “SMART - regulation of promoting healthy eating and changes in consumer behavior” or “Social fashion on healthy lifestyles”.
The purpose of this event was to create conditions for the harmonization of the basic principles and approaches of smart regulation of healthy lifestyles and changes in consumer behavior by participants in the consumer market (FOIVy, consumers, manufacturers, trade).
The key issues of expert discussion were the potential problems of implementation of the federal project “Strengthening public health” of the national project “Demography” in terms of engaging citizens in the practice of a healthy lifestyle, encouraging the rejection of bad habits, poor nutrition, and identifying key areas for cooperation of participants in the consumer market as part of the smart regulation of healthy eating and consumer behavior.
Alexander Asmolov, Doctor of Psychology, Professor Yuri Katsnelson, President of the Russian Guild of Bakers and Confectioners, Director of the Center Ilya Lomakin-Rumyantsev, Head of the Laboratory of Infrastructure and Spatial Research at the Institute of Industrial Markets and Infrastructure of the RANEPA Yuri Ponomarev, Head of the Consolidated Analytical Research Center Management Board of Rosalkogolregulirovaniya Vladislav Spirin, Chairman of the Union of Consumer of Russia Peter Shelisch and other consumer experts Market St.
One of the main conclusions of the expert discussion was expressed by the moderator of the session, the ombudsman in the field of trade regulation, Andrei Danilenko: “There cannot be a single, unified model for the formation of a healthy lifestyle. Models should be developed taking into account age, geographical, social, cultural, gender and many other factors. Solving these problems requires an integrated, systemic and thoughtful approach.”
“One of the strongest motives for the formation of a healthy lifestyle can be the creation of personal responsibility for the state of health,” Ilya Lomakin-Rumyantsev summarized the discussion.
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