The article "Assessing illegal alcohol consumption based on Internet search queries"
Moscow, June 1, 2020 — In the 3nd issue of the journal “Issues of Narcology”, an article was published by analyst of the Consumer Market Development Center Gridin Roman and Projects Head of Smart Regulation Elena Cho in collaboration with Doctor of Medical Sciences, Head of the Department of informatics and system studies of the V. Serbsky National Medical Research Centre for Psychiatry and Narcology in Moscow Research Institute of Psychiatry, Nemtsov A.V. "Estimating the consumption of illegal alcohol by inquiries on the Internet".
In this article we investigated the dynamics of Internet searches for “moonshine” and “cheap vodka” made by users of Google Trends service, as well as deaths from alcohol poisoning in 2004–2019. The former figure served as an indicator of people's interest in illegal alcohol, while the latter served as a real indicator of alcohol consumption rate. It was shown that the decline in deaths due to alcohol poisoning slowed down in 2008, but especially sharply in 2014. The growth in the volume of queries about moonshine began in 2008, was especially sharp in 2014–2017 and lasts until recently. Internet searches for cheap vodka had a similar trend. It is concluded that the slowdown in the decrease of alcohol consumption and related death rates, which began in 2008, may be partly due to an increase in the consumption of moonshine and illegal vodka.
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